The first thing we were given was the genre of music and we got HipHop/Funk, we then were given several choices to choose from as our song we will be marketing and doing a music video for. We listened to all of them and then decided to choose the song we all recognized, which was Me and Your Mama by Childish Gambino. We all had at least heard of the song and that right there already revealed what our target audience would be for the marketing process.
Then we created a case study for this music genre and researched facts we would need for our marketing process, along with finding artist's personas that we could use and enhance even more for our artist. One artist that we researched and really took inspiration from is Steve Lacy. We looked at how he markets his music and different techniques he used such as posting his song to TikTok, which is where we learned who he was. We also looked at other artists like kendrick Lamar, Childish Gambino, and Anderson Paak, which also helped us learn more about how to market this genre of music.
Next, we created our storyboard for the music video, we looked at the deeper meaning of the lyrics in our chosen song and decided to go with a classic but great purpose of the music video, a couple that broke up and one is heartbroken and the other is flourishing. The lyrics of the song really go well with the selected purpose. Currently, we are working on our presentation and different marketing techniques we will use, one unique one we came up with that has never done before is releasing 5 seconds of a song a day before it comes out to build hype for the song. We also used the foundation techniques such as social media and concerts along with music festivals. We plan to film the music video very soon and I am excited to see how it will turn out.
