The first item we were given was the type of music, which was HipHop/Funk. We were then given numerous options for our song, which we will market and create a music video for. We listened to them all before deciding on Childish Gambino's Me and Your Mama, which we all knew. We'd all heard of the song, which identified our target audience for the marketing process.
Then we prepared a case study for this music genre and studied information that would be useful in our marketing strategy, as well as finding artist personalities that we could use and improve further for our artist. Steve Lacy is one artist we explored and found quite inspiring. We looked at how he markets his music and the many strategies he does, such as publishing his song on TikTok, where we found who he was. We also looked at other musicians such as Kendrick Lamar, Childish Gambino, and Anderson Paak, who taught us more about how to market this type of music.
Next, we built a storyboard for the music video, looking at the deeper meaning of the lyrics in our chosen song and deciding on a classic but fantastic objective for the music video: a pair that broke up, with one heartbroken and the other blossoming. The song's lyrics are particularly appropriate for the intended purpose.
Eventually, we began our marketing presentation. We made sure to look at our case studies and tried to find an artists brand we would like to be similar too. We chose someone like Pharrell or Kanye West who have very successful clothing brands along with loads of endorsement deals. We also decided that one of our main sponsors would be a headphone company like Bose who has endorsed artists who make similar types of music to us like Childish Gambino who did actually create the song we chose.
Since we looked at our case study we found that people who like HipHop/Funk are usually the ages 18-35 years old. Being around this age we can infer that people around this age are extremely active on social media, so we decided to center our marketing around social media. We took influence from artists like Steve Lacy who also produces HipHop/Funk and has become very popular off social media. We decided to use our own creative and original strategies as well such as coming up with an idea to post a 5 second sample of our song on our website. Not only would this create hype, it would let users be more active on our website which is not very popular within our target audience age.
Eventually we realized there were many ways to get our music out to the public such as concerts and music festivals. We plan to attend various music festivals to not only connect with our fanbase, but hopefully gain fans considering that music festivals have very diverse fanbases. We also realized that attending music festivals will help us create more friends and get to know more people within the music industry. Also artists do not make a lot of money based off their record sales, so this is a great way to bring in some more money. We also decided to post these festivals and promote our concerts and tours on our social media because we understand our target audience is very active on these platforms.
Also we had to create our music video we planned to use various angles and colors to give the consumers a way to feel what we feel in our music video. For example, when we were depressed the screen became black and white and when we were happy it was colorful. This is an easy way to exhibit the feelings we supposedly feel in our music video. We also used various different shots and angles like tilts, pans, and long shots, close ups, medium shots to further display certain feelings within our music video.
Finally, this project made me realize how I need to manage my time way more efficiently. This project was a lot of work and I procrastinated majority of it till the latest I could, I need to be more responsible and understand the due dates are set for a good amount of time because this project is very complex. I learned how much thinking goes into music videos, like shots, props and other elements. I also realized how difficult it is to market for somebody because it is very challenging to try and stand out and be unique.